For brands seeking to differentiate themselves from competitors, customization is a powerful way to engage customers. But how do you get consumers to take notice and turn interest into conversion? The answer is with effective business signage that communicates your brand, attracts customers, provides direction and convinces them to purchase from you.
While there are numerous types of business signs available, some are more effective at attracting customers than others. Whether it’s an outdoor sign that captures the attention of passers-by or indoor signs that help people find their way around your store, our team at Bartush can create the right type of custom signage for your needs and budget.
Personalization isn’t just a marketing trend – it’s become a necessity for businesses to survive and thrive. According to a recent McKinsey report, companies that use data-driven personalization see 10-15% revenue lift and more loyal and active customers. And while the ROI on this strategy may not be immediate, it’s well worth the initial investment.
The genesis of the personalization movement began with Millenials’ deep-seated desire for self-expression, which has now translated into a craving for co-creation with brands. Mass customization, a practice that allows consumers to become “co-producers” of product through a build-a-bear style process, offers an opportunity for brands to meet this consumer need and demonstrate their care for the customer.
In addition to mass customization, other forms of personalization can be implemented in-store and online through business signage that uses behavioral data to deliver ultra-relevant messaging. For example, if you know that a particular customer always buys size 7 shoes, you can send them an email reminder to complete their order. Or, if they’ve abandoned items in their shopping cart, you can send them a personalized follow-up email that shows you remember their interest and shows that your company is devoted to helping them achieve their goals.
Another effective form of business signage is electronic message centers, which are often used as digital billboards. These signs are designed to change quickly and can be updated with new information at any time. Whether you’re running a special promotion or simply updating your hours of operation, these types of signage are a great way to interact with customers and drive more traffic to your business.
Attracting customers with customized signage is a great way to stand out from the competition and help your business grow. To learn more about how their custom signage solutions can help you attract more customers and increase your sales, contact the best Fresno sign company today.